7 Using Email Marketing to Cross-Promote Social Media and Blogs
Email marketing remains a powerful tool for businesses seeking to amplify their online presence. This article explores innovative strategies for leveraging email campaigns to cross-promote social media and blog content effectively. Drawing from insights shared by industry experts, readers will discover practical techniques to seamlessly integrate their digital marketing efforts across multiple platforms.
- Email Boosts CRM Channels with Exclusive Incentives
- Style Newsletter Weaves Multi-Platform Content Seamlessly
- Tease Exclusive Social Content in Newsletters
- Embed Video GIFs to Boost Email Engagement
- Hook Readers with Insightful Content Teasers
- Weekly Highlights Drive Cross-Channel Engagement
- Tease Exclusive Content Across Multiple Platforms
Email Boosts CRM Channels with Exclusive Incentives
One great example comes from one of our clients, whose newsletter is by far their strongest marketing channel for existing customers. Last year, they launched both a WhatsApp channel and a mobile app—and email marketing played a crucial role in growing both.
In addition to promotion on their website and social media, they used regular email campaigns to cross-promote these new channels. The key was offering exclusive incentives tied to each platform. For example:
- Exclusive deals under €99 and weekly specials only available in the app
- Daily flash sale offers delivered via WhatsApp
Each email clearly explained the benefits of joining—from convenience to exclusive access—and provided a direct call-to-action to subscribe or download.
As a result, they grew their WhatsApp channel to over 1,000 subscribers and reached 4,000+ app downloads in less than six months. It's a great example of how email can be the engine to boost engagement across multiple CRM channels, especially when paired with real value and clear communication.
Style Newsletter Weaves Multi-Platform Content Seamlessly
Email marketing is one of my favorite ways to create a central hub of connection—a place where subscribers can catch the full picture of what I'm working on and follow the threads that interest them most.
One example is my weekly Style Rituals newsletter, which blends seasonal style guidance with astrological insights. It's built to feel like a personal letter with actionable tips—but behind the scenes, it's a key part of my cross-channel marketing strategy.
Each issue includes three touchpoints:
1. Social Media Plug with Purpose
Rather than just asking readers to "follow me on Instagram," I highlight a specific Reel or post related to the email topic. For example, if I share New Moon style rituals in the newsletter, I'll say, "P.S. I filmed a behind-the-scenes Reel styling this look—watch it on Instagram here." This makes the transition feel valuable and natural, not like a hard sell.
2. Blog Teasers to Deepen the Journey
At the bottom of each email, I include a "Read Next" section with a relevant blog post. If the email is about wardrobe cleansing rituals, I'll link a blog post that dives deeper into my capsule wardrobe method. I treat it like a choose-your-own-adventure invitation—letting people follow their curiosity without pressure.
3. CTA-Driven Signature Block
In my email footer, I include stylized buttons that link to my TikTok, Instagram, and Substack with short descriptors:
- Watch: Styling tips & rituals on TikTok
- Follow: Behind-the-scenes & daily outfits on Instagram
- Subscribe: Weekly style insights via Substack
These little prompts give context and make it clear what they'll get from each platform, which boosts click-through and helps align with their preferred way to consume content.
What I've learned: People respond best when they know why they should follow you elsewhere. The key isn't to just promote everything—it's to build connection and trust through thoughtful, aligned links that add to the story you're telling in the inbox.
Tease Exclusive Social Content in Newsletters
I see email marketing as a key bridge to strengthen engagement across all our channels. One effective strategy we've used is incorporating dynamic CTAs within our newsletters that invite subscribers to follow us on social media for exclusive content or to visit our blog for deeper insights. For example, we ran a campaign where we teased a "behind-the-scenes" series on Instagram within our email, giving readers a compelling reason to connect with us beyond their inbox. By framing these invitations as opportunities for added value rather than just promotions, we've successfully driven cross-channel engagement and built a more connected, loyal audience.
Embed Video GIFs to Boost Email Engagement
YouTube has been incredibly beneficial for me. I use email to introduce a problem or idea, then provide a link to a YouTube video that explains it in more depth. I embed a short GIF of the video so it moves in the inbox and entices people to click. The first time I tried this approach, click-through rates increased by 47 percent.
It's not a hard sell. I usually just say something like, "If you want to see how I actually do this, watch this video." The video serves as a second touchpoint that builds trust quickly—much faster than a wall of text ever could.
I don't push it aggressively. The video simply adds more context to whatever the email was about. The call-to-action (CTA) essentially sells itself because it feels like the next logical step, rather than a sales pitch.
Hook Readers with Insightful Content Teasers
One way I use email marketing to cross-promote other channels is by featuring short content teasers from my blog or social posts, then linking out with a strong curiosity hook. For example, I'll take the most insightful tip from a YouTube video or Instagram carousel, add a bold subject line like "This one trick cut our ad costs in half," and end the email with "Want the full breakdown? I dropped it here," linking to the original post.
I also use a "P.S." at the end of my emails to casually invite people to follow me on social media with a specific reason—like getting real-time updates, live Q&As, or behind-the-scenes looks at what we're testing in the agency.
The key is not to just ask them to "follow," but to **give them a reason that adds value**. Make each channel feel like an exclusive layer of access, not a repeat of the same content. That's how you build cross-channel loyalty.
Weekly Highlights Drive Cross-Channel Engagement
One effective way I use email marketing to cross-promote other channels is by including a "Weekly Highlights" section that features top blog posts and social media content. In addition to summarizing key takeaways, I embed direct links with CTAs like "Read More on Our Blog" or "Join the Conversation on LinkedIn." We also highlight user comments or posts to encourage participation. Furthermore, I run exclusive email-only contests that require engagement on social media to enter. This strategy increases traffic across platforms, deepens subscriber engagement, and creates a more connected, multi-channel brand experience.
Tease Exclusive Content Across Multiple Platforms
Certainly! One effective approach is to use teasers of exclusive content in our email campaigns, linking them to our blogs or social media outlets. For instance, we might email subscribers with interesting snippets of a new blog post or a preview of an upcoming social media contest to encourage them to click through to the full content. Such strategies help drive traffic to other platforms while building anticipation and engagement outside the inbox.
To attract subscribers to other platforms, we use large and attractive call-to-action buttons that invite subscriber interaction and explain the unique value presented by that interaction, often through personalized messages. Promotions or contests exclusive to followers on social channels or blog readers are often offered, making it gratifying for subscribers to engage with us across multiple touchpoints. Such an integrated method not only creates a larger community but also increases brand engagement.
