I was the first Mailchimp expert west of the Mississippi. I also ran an SEO agency for ten years after getting the site to rank on the first page of Google for the term, “digital marketing company.”
Those experiences helped me see opportunities for small businesses to leverage email marketing to improve their search engine optimization (SEO) efforts.
In the ever-changing world of digital marketing, combining different strategies is key. Here’s how you can use email marketing to improve your SEO.
Build Quality Backlinks
Backlinks are important for SEO because they show search engines your content is valuable. Share your latest blog posts and other content in your email newsletters. This encourages people to visit your site and link back to it.
Targeted outreach emails to influencers and bloggers can also help you get more backlinks. Personalized emails increase the chances of receiving these valuable links.
Enhance User Engagement
Search engines favor content that keeps users engaged. Segment your email list to send relevant content to specific groups. This can lead to higher engagement and lower bounce rates.
Include interactive elements like polls and quizzes in your emails. This encourages recipients to click through to your site, increasing time spent on your content.
Boost Content Visibility
Email marketing helps your content reach more people. Send regular newsletters featuring your latest content. This keeps your audience informed and drives traffic to your site.
Offer exclusive content or early access to your subscribers. This not only drives traffic but also builds loyalty and repeat visits.
Improve On-Site Behavior
Good user behavior on your site is crucial for SEO. Make sure your emails have clear call-to-actions (CTAs) that guide users to relevant pages. This can reduce bounce rates and increase time spent on your site.
Use data from your email marketing to provide personalized content recommendations. This keeps users engaged and interacting with more of your content.
Increase Social Shares
Social signals can indirectly impact SEO. Include social sharing buttons in your emails to make it easy for recipients to share your content.
Encourage your subscribers to follow and share your social media channels. This can lead to increased social signals and more traffic to your site.
Utilize Data for Continuous Improvement
The data from your email campaigns can inform your SEO strategy. Perform A/B tests on your email content to see what works best. Apply these insights to your SEO efforts.
Integrate your email marketing platform with your web analytics tool. This helps you track the journey of your email subscribers and understand which content drives the most engagement.
Conclusion
Email marketing and SEO are powerful tools that work well together. By leveraging email marketing to build backlinks, drive traffic, and improve engagement, you can boost your SEO efforts. These strategies can unlock the full potential of your online presence, driving both visibility and growth.
About Brett Farmiloe
Brett Farmiloe was the first Mailchimp expert west of the Mississippi. He is now the founder and CEO of Featured.com, a knowledge sharing platform that connects subject matter experts with publishers to create content.